UX Researcher

The journey

1. What you learn

   1. Studies designed to answer the question actually being asked
   2. Interviewing and observation that get past what people say
   3. Analysis systematic enough that anyone can trace a finding to its source
   4. Findings delivered so a decision actually changes

2. What you will understand

   1. The question governs the method, never the other way around
   2. What people do outweighs what they say they would do
   3. Every finding carries its confidence and its boundary
   4. Rigorous research that changes no decision has failed

3. What you will build

   1. A mixed method study with sampling limits stated and generalisations refused
   2. A finding traced from conclusion back through analysis to the raw material
4. 1. The proof you build

      Evidence that you can design studies that answer real questions and produce findings an organisation acts on.

      See how proof works